Case Study:

Papa Franco

The Business:

Papa Franco is a family-owned business aiming to provide positive experiences and quality food. Their love for making fresh homemade food has been a generational passion.

The Problem:

In a highly competitive market, their in-house team faces limitations in terms of time and resources to implement a comprehensive and effective marketing strategy that capitalises on their strengths and emphasises their unique qualities. 

Our Solution:

Our approach was to initiate a minimalist branding strategy as the restaurants commenced their opening and completed internal procedures prior to the official launch.

The Results:

This resulted in a highly recognised brand message within the immediate vicinity of their locations, generating excitement among the public for the opportunity to enjoy authentic Italian cuisine.

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