Metro Radio Ratings 2020

A survey performed by MediaWeek and James Manning revealed the Adelaide, Brisbane, Melbourne, Perth and Sydney Radio Ratings of 2020.

Brisbane Radio Ratings

• Nova 106.6 with Kip, Ash, Luttsy & Susie unbeatable combo

Nova 106.9 12.5% (11.9%)
Cume 609,000 (+10,000)
2020 results: Best/worst
Best 10+ 12.5% (10.4%)
Best Breakfast 13.0% (10.2%)

Nova has continued to entrench itself as the #1 radio station in Brisbane with a 1.5 point lead over its closest competition. AshKipLuttsy and Susie have continued to dominate breakfast radio with their share now up to 13%. Nova was also very strong in the drive slot going up 2.2 points as KateTim and Joel remained #1. In the demographics, Nova controlled the younger audience sets with 10-17, 18-24, and 25-39 all over 20% shares.

104.5 Triple M 11.0% (10.1%)
Cume 432,000 (+27,000)
2020 results: Best/worst
Best 10+ 11.3% (9.9%)
Best Breakfast 11.4% (9.5%)

Triple M has gained almost a full point as it has moved to the #2 spot on the latest radio rating survey. The Big Breakfast with Marto, Margaux and Nick moved up to the #2 spot just holding off 4KQ. Triple M also went up 3 points for the 25-39 demographic and continued to dominate both 40-54 (16.3%) and 55-65 (16.8%) which were both good for #1 in Brisbane.

B105 9.7% (10.5%)
Cume 523,000 (-26,000)
2020 results: Best/worst
Best 10+ 10.8% (9.7%)
Best Breakfast 11.8% (9.3%)

The SCA station has slipped down to #3 and will have to wait for next year to try and regain its spot. Stav, Abby & Matt was down almost a point as it slipped to #5 for the breakfast slot.  Hughesy and Ed in drive continue to be the station’s best performer (11.4%) despite being down 1.5 points. B105 was down in most demographics with the biggest swing being a drop of 3.1 points for 25-39, but was up 1.4 points for 18-24 where it was #1 in Brisbane with 27.3%.

4KQ 9.4% (7.1%)
Cume 285,000 (+32,000)
2020 results: Best/worst
Best 10+ 9.4% (7.1%)
Best Breakfast 10.5% (7.2%)

4KQ had a great radio ratings survey, up 2.3 points to end the year on a positive note.  After posting its lowest 10+ share in over five years last survey, the station hit back with its best result since survey 4 last year. The deficit in breakfast and mornings were turned around with improvements of 3.1 and 2.3 points respectively. In demographics, the station was down 2.6 points with 18-24, but up 2.1 with 40-54-year-olds, the biggest swing however was in 65+ where the station gained a whopping 8.0 points to rank #1.

97.3FM 8.8% (9.3%)
Cume 500,000 (+23,000)
2020 results: Best/worst
Best 10+ 10.9% (8.8%)
Best Breakfast 10.4% (8.2%)

After a rough survey 7, 97.3FM has stemmed the bleeding to some extent only going down 0.5 of a point but is still the station’s worst result in over five years. RobinTerry & Bob is now down to 8.2% which is also the show’s lowest share in over five years. 

4BC 7.9% (9.5%)
Cume 168,000 (-6,000)
2020 results: Best/worst
Best 10+ 9.5% (6.7%)
Best Breakfast 10.6% (8.2%)

4BC has lost 1.6 points to close out the year but this is probably nothing to be concerned about and could be considered the station returning back to a post-Covid norm. The 7.9% share the station posted is the second-best share 4BC has produced in over five years. Breakfast with Neil Breen has slipped down to #4 commercial breakfast after losing 1.5 points. Ray Hadley has slipped to #2 in the mornings after losing 2.8 points.  The big crowds are all 55+ with shares of 8.1% 55-64 and 65+ on 21.6%.

4BH 1.1% (1.1%)
Cume 70,000 (no change)
2020 results: Best/worst
Best 10+ 1.6% (0.4%)
Best Breakfast 1.6% (0.4%)

Even stevens at the station as it continues the return of a music format, with weekends being its best performing daypart.

Sydney Ratio Ratings

Sydney: Ben Fordham grows share to 17.1% as 2GB ranks #1 again
Kyle and Jackie O climb and finish 2020 as #1 FM, bonus guaranteed

UP: KIIS 106.5 +1.0
DOWN: WSFM -1.0

2GB 13.8% (13.7%)
Cume 651,000 (+4,000)
2020 results: Best/worst
Best 10+ 14.8% (13.2%)
Best Breakfast 19.9% (14.8%)

2GB has continued to remain solid in the post-Alan Jones era with its third survey since the major line up change at the station seeing a slight uptick. Ben Fordham‘s breakfast show is up a point which helps make up for the ground he lost in the last survey and is still the #1 breakfast show. Ray Hadley has remained steady and is still the clear #1 in the mornings. In 2GB’s other key slots Deb Knight is down 0.9 of a point in the afternoon where she is ranked equal second while Jim Wilson only saw a small decline of less than half a point in the drive slot where he is ranked #4. 2GB continues to revert back to an older demographic after the first post-Jones survey saw a younger swing, in survey 8, 40-54 is down 2.7 points while 65+ is up 3.9 points.

smoothfm 9.9% (10.8%)
Cume 1,098,000 (+14,000)
2020 results: Best/worst
Best 10+ 10.8% (8.1%)
Best Breakfast 8.5% (6.2%)

For the fourth consecutive survey, smoothfm is the #1 FM station although the lead has diminished significantly going from 2.1 points in survey 7 to only 0.2 points in survey 8 with KIIS hot on the station’s heels. The breakfast show with Bogart Torelli and Glenn Daniel is still the #2 FM breakfast despite a drop of 0.6 of a point. smoothfm is still #1 FM in the morning, afternoon (#1 overall), drive and evening slots as it continues to dominate after breakfast. smoothfm has seen a drop off in its younger audience this survey with the station down 6.2 points in the 18-24 demographic.

KIIS 1065 9.7% (8.7%)
Cume 1,095,000 (+47,000)
2020 results: Best/worst
Best 10+ 9.7% (8.1%)
Best Breakfast 11.3% (9.9%)

KIIS has gone up a full point as it begins to close the gap with smoothfm for the #1 FM station in Sydney. This has been helped by Kyle and Jackie O which continues to dominate FM breakfast with another survey win and going up 0.6 of a point. The success of KIIS breakfast is supported well by the national drive show Will and Woody which continues to be the #2 FM drive show behind smoothfm. The station saw a boost in most demographics particularly in 10-17 up 7.3 points and 18-24 which was up 2.8 points. 

WSFM 7.1% (8.1%)
Cume 786,000 (-3,000)
2020 results: Best/worst
Best 10+ 8.9% (7.1%)
Best Breakfast 9.1% (7.4%)

WSFM has gone down by a point but continues to be the #3 FM radio station in Sydney. Jonesy and Amanda have clung to the #3 FM breakfast show spot with Nova right behind them by 0.1 of a point. Breakfast isn’t the only daypart down for WSFM with the usually strong performing dayparts of mornings (-1.6 points) and afternoons (-1.8 points) both declining. 40-54 continues to be the sweet spot for WSFM where it again ranks #1.

Nova 96.9 6.8% (6.1%)
Cume 969,000 (+36,000)
2020 results: Best/worst
Best 10+ 7.7% (6.1%)
Best Breakfast 8.0% (6.4%)

Nova has gone up 0.7 of a point as Fitzy and Wippa continue to claw back from their worse result in five years which they received in survey 6, with the show increasing its share in both subsequent surveys since. KateTim and Joel have had their best result since Marty Sheargold left the show and was replaced with Joel Creasey with 9.4% which is even higher than the last survey that included the original lineup with Sheargold. 

104.9 Triple M 6.1% (5.4%)
Cume 576,000 (+65,000)
2020 results: Best/worst
Best 10+ 6.1% (4.7%)
Best Breakfast 6.0% (4.9%)

Moonman in the Morning has stayed solid in the ratings as it remains the #5 FM breakfast show in Sydney. The morning (7.0%), afternoon (7.3%) and drive (6.7%) dayparts have been the best performers for the station. Drive with Mick Molloy and Jane Kennedy has continued to make modest gains up 0.5 of a point as it ranks #5 for the time slot. The best performing demographic for the station was 40-54 where it ranked #2 in Sydney behind only WSFM.

104.1 2Day FM 4.0 (3.4%)
Cume 657,000 (+4,000)
2020 results: Best/worst
Best 10+ 5.3% (3.3%)
Best Breakfast 4.2% (2.5%)

2Day FM is up 0.6 of a point but is still over a point away from its pre-Covid results. The final survey for the all music breakfast led Jamie Angel was up 0.7 of a point and will be replaced by Hughesy, Ed and Erin in 2021. The rest of the results were pretty steady with the drive slot seeing the biggest increase up 1.3 points, while the biggest demographic to increase was 18-24 up 1.2 points.

2UE 954 1.2% (0.7%)
Cume 124,000 (+14,000)
2020 results: Best/worst
Best 10+ 1.2% (0.6%)
Best Breakfast 1.1% (0.3%)

The fourth survey for the AM music brand has seen it continue to grow with its share now up to 1.2%. Breakfast with Steve Jacobs has seen a big increase almost tripling from 0.4% to 1.1%. Mornings also saw a big upswing by more than doubling to 1.8%.

Sky Sports Radio 0.9% (0.6%)
Cume 107,000 (+12,000)
2020 results: Best/worst
Best 10+ 0.9% (0.5%)
Best Breakfast 1.4% (0.4%)

Breakfast with Michael Clark and Laurie Daley continues to slowly build an audience now up to a 1.4% share coming a long way from the 0.4% share earlier this year. Most other dayparts remained steady.

Adelaide Radio Ratings

• Adelaide: Mix 102.3 #1 station, Fiveaa’s David & Will #1 breakfast

UP: SAFM +0.9
DOWN: Mix 102.3 -1.7

Mix 102.3 11.7% (13.4%)

Cume 324,000 (-12,000)
2020 results: Best/worst
Best 10+ 13.4% (11.7%)
Best Breakfast 12.5% (10.5%)

It’s not ideal to finish the year with your lowest result, but when you still rank #1 it softens the blow. ARN may well have announced who will be replacing Jodie Oddy by the time we publish this. In the meantime, the last survey to feature Jodie and Soda was 10.6%, down from 12.5% in survey seven. All time slots dipped this survey except evening which climbed 1.1 to 10.4%. The station’s biggest share of audience in survey 7 was 22.9% of 10-17. That has corrected a little in survey 8 where they now have 18.0% of 55-64. Nova now outrates Mix 10-17 which makes a bit more sense.

Cruise 1323 10.9% (10.5%)

Cume 198,000 (+1,000)
2020 results: Best/worst
Best 10+ 11.1% (9.0%)
Best Breakfast 8.4% (6.2%)

An overall sensational result for ARN in Adelaide with the top two stations. The AM music station Cruise station has been an overachiever for a long time in this small market and it has certainly ended the year with a blast. Helping the station’s overall share is the weekend audience where Cruise is #1 overall on 13.9%. Cruise is now #1 65+.

Nova 91.9 9.8% (10.8%)

Cume 310,000 (-15,000)
2020 results: Best/worst
Best 10+ 11.0% (9.8%)
Best Breakfast 11.0% (9.7%)

The station has ended its year with its equal smallest 2020 10+ and breakfast shares. Yet they are still good results given Nova operates on a tight band with little movement. Ben and Liam have been unable to replicate their market-leading survey 6 FM breakfast share, yet they are well placed on 9.7%, less than a point behind the FM leaders. KateTim and Joel slipped a little, yet remain the clear #1 drive show. Nova continues to rank #1 18-24 and 25-39.

Fiveaa 9.8% (11.0%)

Cume 156,000 (+4,000)
2020 results: Best/worst
Best 10+ 12.2% (8.1%)
Best Breakfast 15.4% (10.5%)

The numbers backed off a little right across the day and on weekends. David and Will were #1 commercial breakfast behind only ABC Adelaide. Shares also dipped a little in all demos, with Fiveaa’s best ranking a #2 behind Cruise 55+.

5MMM 9.6% (8.8%)

Cume 213,000 (-9,000)
2020 results: Best/worst
Best 10+ 9.6% (7.2%)
Best Breakfast 10.6% (6.6%)

The station’s second-best result in two years and a much-needed return to form. Breakfast with Roo and Ditts was also their best result in over two years. Morning, afternoon and drive were all up. The new listeners were largely 40-54 where share lifted 2.9 to 17.3%, ranking Triple M #1 in that demo.

SAFM 9.3% (8.4%)

Cume 276,000 (+15,000)
2020 results: Best/worst
Best 10+ 9.3% (8.1%)
Best Breakfast 8.9% (7.4%)

The station’s best share of the year is not enough to overtake any other commercial station, but it’s a better result for the station that rebranded during 2020. Breakfast with BecCosi & Lehmo didn’t get the lift that improved the shares for morning and afternoon. SAFM is suddenly more competitive 25-39 with share of 19.2% (+5.3) which ranks it #2 in the demo, trailing Nova by just 0.1.

Melbourne Radio Ratings

• 3AW share dips, but Ross and Russ still double next best
• Gold 104.3 and Christian O’Connell maintain 2020 FM winning streak

UP: 101.9 Fox FM +1.5
DOWN: 3AW -1.0

3AW 19.6% (20.6%)

Cume: 881,000 (-77,000)
2020 results: Best/worst
Best 10+ 20.6% (13.3%)
Best Breakfast 28.4% (15.9%)

The new breakfast show with Ross Stevenson and Russel Howcroft didn’t maintain its spectacular Survey 7 result, but a breakfast share of 25.0% is still a brilliant result and keeps the show as the highest rating breakfast in any metro market. Across the day all the other timeslots held their previous positions with Neil Mitchell on 22.1% and evening with Denis Walter on 20.7%.

Gold 104.3 9.0% (8.9%)

Cume 1,046,000 (+23,000)
2020 results: Best/worst
Best 10+ 10.8% (8.7%)
Best Breakfast 9.4% (7.2%)

#1FM for the eighth consecutive survey for Gold 104.3 and #1FM breakfast for Gold 104.3’s The Christian O’Connell Breakfast Show for the fifth consecutive survey meaning the team have been #1 on both counts for over a year. Station rates highest in morning and afternoon where it is also #1 FM as is the drive show, and weekends. Gold is now stand alone #1 40-54 after sharing leadership with 3AW last survey.

smoothfm 91.5 7.8% (6.5%)

Cume 883,000 (+66,000)
2020 results: Best/worst
Best 10+ 9.7% (6.5%)
Best Breakfast 7.3% (5.0%)

Share recovered in breakfast and all other dayparts with special mention of evening (+3.5 to 9.8%) and morning and drive (both +1.5). smoothfm shares weekend FM leadership with Gold on 9.0%. Station is again #1 55-64 on an improved share of 11.9% (+2.5).

101.1 Fox FM 6.7% (5.2%)

Cume 1,056,000 (+107,000)
2020 results: Best/worst
Best 10+ 8.4% (5.2%)
Best breakfast 8.3% (5.0%)

SCA might have breathed a sigh of relief with a recovery here. Station cume is back over 1m and Fox again has the biggest Melbourne audience on 1,056,000. Breakfast share for the final Byron Cooke survey was up 1.6 to 6.6%. That’s still below where it should be, but it’s heading back in the right direction. All timeslots were up over 1.0 with the final Fox drive share for Hughesy & Ed on 7.7%, narrowly trailing the FM drive leader by 0.1. And get this – share 18-24 jumped 11.5 to 20.5%!

105.1 Triple M 6.2% (6.2%)

Cume 676,000 (-46,000)
2020 results: Best/worst
Best 10+ 6.2% (5.0%)
Best breakfast 6.8% (5.2%)

The Hot Breakfast team have gone out with the best ratings Eddie McGuire and Luke Darcy had all year. However, a 6.8% breakfast is lower than anything the show had between 2016 and 2018 and close to the average for 2019. While the station share of 6.2% was equal best this year, it was the lowest share for 2019. Drive share dipped 1.4 to 6.5%, dropping in the rankings from #1 FM to #4 FM. Triple M performs best 40-54 with a share of 11.2% only behind Gold on 16.7%.

Nova 100 5.6% (5.6%)

Cume 937,000 (-4,000)
2020 results: Best/worst
Best 10+ 8.3% (5.3%)
Best breakfast 8.3% (4.6%)

ChrissieSam and Browny have been knocked around by Covid as has most of the FM breakfast shows. Their breakfast share lifted 0.4 this survey and they will be back looking to return it to its former best in 2021. The brightest spot at the station was drive where the new KateTim and Joel improved 0.5 to 6.8%. After leading 18-24 and 25-39 last survey, Nova has slipped behind Fox in both.

KIIS 101.1 FM 4.5% (4.4%)

Cume 903,000 (+43,000)
2020 results: Best/worst
Best 10+ 6.4% (4.4%)
Best Breakfast 7.1% (4.4%)

Station cume pushed back above 900,000 while breakfast cume also lifted – up 80,000 to 395,000. Breakfast share for Jase and PJ also climbed, up 0.7 to 5.4%. The lowest rating FM breakfast means the lowest rating FM drive too. KIIS was #2 18-24, but is now back to #3 after Fox’s recovery.

SEN 2.9% (3.0%)

Cume 336,000 (-46,000)
2020 results: Best/worst
Best 10+ 3.0% (1.6%)
Best Breakfast 3.2% (2.0%)

The numbers didn’t move much to end the year – breakfast with Garry and Tim was down 0.3 to 2.9%, morning with Gerard Whateley was steady on 2.9%, afternoon with Dwayne Russell was up 0.3 to 3.9% (the station’s highest-rating daypart) and drive with Bob Murphy and Andy Maher was steady on 3.5%. The audience 40-54 lifted 1.1 to 4.1%.

Magic 1278 1.4% (1.2%)

Cume 110,000 (+12,000)
2020 results: Best/worst
Best 10+ 1.4% (0.2%)
Best Breakfast 0.8% (0.5%)

The best kept secret along the east coast remains just that in Melbourne. Cume audience slithered over 100,000 and share 65+ crept past SEN. Breakfast with Steve Jacobs was stuck again on 0.8%. He is even on air longer than Kyle and Jackie O, with his breakfast shift wrapping at 12 noon daily.

Perth Radio Ratings

Perth: Nova 93.7 with Nathan, Nat & Shaun close off the year at #1

UP: Nova 93.7 +1.8
DOWN: 96FM -1.9

Nova 93.7 14.3% (12.5%)

Cume 586,000 (+3,000)
2020 results: Best/worst
Best 10+ 14.3% (12.0%)
Best Breakfast 15.9% (13.5%)

After this time on air together, the trio of NathanNat and Shaun are still setting breakfast records as they have done again this survey with their best ever. The station is basking in the results of the final survey of 2020 with all dayparts up with morning and afternoon up 2.5 and 2.6 respectively. KateTim and Joel lifted 0.6 in drive where the show continues to rank #1. Nova remains well in control of 18-24 and 25-39 and this survey has climbed to #1 40-54.

Mix 94.5 12.0% (12.0%)

Cume 466,000 (-20,000)
2020 results: Best/worst
Best 10+ 12.7% (10.1%)
Best Breakfast 12.4% (8.7%)

Mix is caught up in the dramatic changes to the SCA stations in the Perth market. All of a sudden it is becoming a Hit Network station which will presumably have some impact on the sound of one-time unbeatable market leader. Amongst these changes, this is the last survey result for the breakfast team of ClairsyMatt & Kymba and Dean Clairs farewells the station on Friday December 11. Head of Mix 94.5 content, Erica McGee, said: “When I began my radio career at PMFM 92.9 in 1993, the first news bulletin I read was in Dean Clairs’ workday shift. And his generosity shone in that very first moment, in a live comment on air praising me for my first ‘live’ news read, and forever coining the nickname he has for me. Clairsy is one of Perth’s radio icons. His contribution to our company and our industry cannot be easily rivalled. We will celebrate him over the coming weeks and farewell him in style on 11 December, but our friendship will endure.” Stepping in for Clairs to join Kymba and Matt is Pete Curulli, who is well known to Perth audiences, having co-hosted Mix 94.5’s Drive show from 2015 to 2019, before moving to the breakfast show on Hit92.9. Clairs signs off with Mix equal #2 commercial breakfast in the market.

96FM 11.3% (13.2%)

Cume 408,000 (-17,000)
2020 results: Best/worst
Best 10+ 13.6% (11.3%)
Best Breakfast 13.3% (8.3%)

Big movement in the wrong direction for the ARN station, 96FM has ended the year on its lowest 10+ and breakfast shares. There was a big difference too between the best and worst of breakfast shares this year. All dayparts took a hit except evening. 96FM actually lifted 1.3 40-54 to 17.0% to remain #1.

Hit 92.9 8.7% (8.7%)

Cume 462,000 (+12,000)
2020 results: Best/worst
Best 10+ 10.1% (8.7%)
Best Breakfast 10.1% (7.4%)

It’s been a bit of a year for rebrands from Nine Radio returning AM stations to music, to 2CH flipping to 1170 SEN, to SCA retro changes for B105 and SAFM and now to Hit 92.9 flipping to Triple M. Will be fascinating to see how this unfolds in 2021. Meantime 92.9 goes out a distant #4 out of four FM stations, but the final breakfast survey sees XavierJuelz & Pete outrate Botica’s Bunch!

6PR 7.9 (8.6%)

Cume 186,000 (-26,000)
2020 results: Best/worst
Best 10+ 8.6% (6.3%)
Best Breakfast 11.2% (8.0%)

Another farewell – so long to Steve and Baz, a breakfast team who always managed to outrate the station average. They depart equal #2 commercial breakfast and well ahead of most of the other dayparts at the station. Steve moves to 6PR afternoons and Basil will no doubt continue to keep himself very busy in the media and now Town Hall.

6iX 4.6% (4.5%)

Cume 137,000 (-11,000)
2020 results: Best/worst
Best 10+ 5.3% (4.5%)
Best Breakfast 4.5% (3.5%)

The station keeps its numbers tidy around 5%. The 10+ operating band for the last five years has been a high of 5.9% to a low of 3.6% (although its hasn’t dropped below 4.3% in four years). Afternoon and drive posted the best results this survey with both on improved shares of 4.5%. Weekend share jumps to 6.8%.

Source: https://www.mediaweek.com.au/radio-ratings-2020-survey-8/

Like this article?

Share on facebook
Share on Facebook
Share on twitter
Share on Twitter
Share on linkedin
Share on Linkdin
Share on pinterest
Share on Pinterest

Leave a comment

Contact Us

We’re looking forward to getting to know more about you and where your business is headed. Call us today or send us a message and let’s get the ball rolling.

Previous
Next

The Surf Club Mooloolaba Website

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Previous
Next

Maymar Construction Website

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Previous
Next

Eden Tamborine Mountain Website

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Previous
Next

Pomelo Place Website

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Contact Us now