Marketing Insights & Strategies

Empowering brands with the latest tips, trends and strategies across all marketing channels

Marketing Trends in 2025

Marketing Trends in 2025 Thinking about launching an ad campaign or delving into the world to television advertising in Australia? You’ve landed in the right place. If you have any questions related to marketing your business across the television, radio or digital landscape, don’t hesitate to reach out; we’re here

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Building Brand Loyalty through Consistent and Cohesive Advertising

Building Brand Loyalty through Consistent and Cohesive Advertising Maintaining consistency in your brand is a pivotal ingredient for effective marketing. It involves ensuring that your brand is portrayed consistently and cohesively across all channels and touchpoints.If you have any questions related to marketing your business across the television, radio or

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QR Codes in Modern Marketing

Since the dawn of the digital age, markets have grappled with the specific conundrum within the intricate landscape of the multichannel customer journey; how to smoothly guide users who are engaged with print marketing toward websites or other digital platforms.

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5 Crucial Marketing Tips: What Not to Do to Thrive in Business

In the ever-evolving landscape of business, marketing remains a critical component for success. However, not all marketing strategies are created equal, and some common pitfalls can hinder your growth. To help you navigate the complex world of marketing, we’ve complied a list of crucial ‘Don’ts’ to ensure your marketing efforts remain effective and relevant.

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Screen Success: Unveiling the TV Advertising Advantage

In this article, we’ll delve into the merits and advantages of television advertising, provide insights into how MAPS Agency strategises and purchases media, and explore the impact of Broadcast Video on Demand (BVOD) on viewing habits in Australia. We’ll address some of the frequently asked questions from our clients and prospective television advertisers.

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The Power of SEO and How It Fuels Your Online Presence

At its core, SEO is essential because it heightens your website’s visibility, translating to increased traffic and more opportunities to transform potential leads into loyal customers. Furthermore, it serves as a potent tool for bolstering brand recognition, nurturing connections with prospects, and establishing your authority and trustworthiness within your industry.

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Marketing Trends in 2025

Marketing Trends in 2025 Thinking about launching an ad campaign or delving into the world to television advertising in Australia? You’ve landed in the right place. If you have any

Building Brand Loyalty through Consistent and Cohesive Advertising

Building Brand Loyalty through Consistent and Cohesive Advertising Maintaining consistency in your brand is a pivotal ingredient for effective marketing. It involves ensuring that your brand is portrayed consistently and

5 Crucial Marketing Tips: What Not to Do to Thrive in Business

In the ever-evolving landscape of business, marketing remains a critical component for success. However, not all marketing strategies are created equal, and some common pitfalls can hinder your growth. To

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